The Maybelline Superfluff Volumizing Brow Mousse is worth buying if your brows read flat or sparse and you want soft definition instead of a drawn-on line. The fluff brush builds gradually, and the formula feels gel-like once it sets. Start lighter than you think, because taking product off is the fiddly part. Buy.
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How this review was made: written from my own video review of this product. Every opinion here is my own, from using it myself.
Quick Verdict
It went on better than brow products I’ve struggled with before, and I wasn’t expecting that on the very first try. The left side needed a finger to lift off a bit of excess. Still, I’d definitely buy this again.
Buy if you:
- have brows that have gone flat or thin and want fluff, not a drawn-on line
- hate the stiff, crunchy feel of older brow gels
- want brow hairs held in place as well as filled
- need a shade slightly darker than your hair, like I do
Skip if you:
- want something forgiving, because it’s harder to get off than it is to add more, and I had to take some back with my finger
- need waterproof wear, since it’s smudge-resistant only
- prefer a pencil for a sharp, defined arch
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| Size | 0.17 fl oz (4.81 g) |
|---|---|
| Shades | 6 (Blonde to Black) |
| Applicator | Fluff brush, tube container |
| Claimed wear | Up to 16 hours, smudge-resistant |
| Formula notes | Paraben-free, allergen and sensitizer free |
“Oh, Actually I Like It.”
That came out of my mouth about four seconds into the first brow. I wasn’t expecting it. Every brow gel I’d tried before this either landed in a clump or sat on top of my hairs like paint. This one diffused through on the first stroke, looking like brows rather than product. For the first eyebrow, on camera, squinting at a mirror way back in the background because it’s hard to do your brows into a phone, that’s pretty good. You can check the current price and shade list here if you want to follow along.
I have the dark brown, because my eyebrows are a little darker than my hair. There are six shades, so matching shouldn’t be the fight it usually is.
Where the Maybelline Superfluff Brow Mousse Sits
It’s a drugstore mousse competing with pencils, powders and laminating gels, and it behaves like none of them. A pencil draws. A powder sits on top. This diffuses onto the hair, so what you get is softness and volume rather than a shape. Maybelline sells it on buildable fluff, stiff-resistant and flake-resistant, with up to 16 hours of wear. I can’t speak to the 16 hours from one sitting, but the stiff-resistant part tracks with what I felt: there’s a gel-like structure to it that holds without crunch. For under the cost of a single salon brow appointment, it’s a reasonable thing to try before you go anywhere near lamination or microblading.
The Left Side Is Always the Problem
Whoops. Ah. That’s the sound of my left brow. Sometimes it’s not always as easy to do the other side quite so well, and my hair kept grabbing the brush, which pulled more product into one spot than I wanted. With these, it’s usually better to start lighter and then add, because adding is simple and removing is not. I ended up with a little bit too much right at one point and had to see if I could take some off with my finger. It worked, mostly. Then I went back and added a touch more to even the two sides up.
So the technique is: light passes, both brows, then build. Don’t finish one side completely before you start the other. That’s the mistake I made and it cost me a bit of fussing.
Once it dried I ran a fingertip along the hairs and felt real resistance, not crunch, but hold. That’s what separates it from a tinted wax: the structure is actually there. It gave me definition without looking painted on, and at my age that matters more than volume does.
Who This Fluff Brush Suits
Thin, flat brows that still have hair to work with. The mousse needs something to grab, so if you’re filling a genuinely bare patch, a pencil will serve you better. If your brows have just thinned and faded, which is where mine are, this is the one I’d reach for. It’s also fine for anyone who dislikes stiff gels, and the formula is paraben-free and listed as allergen and sensitizer free, which is worth knowing if your skin has gotten touchier over the years. Patch test anyway, near the brow, if you react to things easily.
Pros
- Went on well on the very first try, with no mirror to speak of
- Looks natural instead of heavy and thick like some brow products I’ve used
- Gel-like feel that holds the hairs in place
- Gave me real definition, not just colour
- Six shades, so a slightly-darker-than-hair match is doable
Cons
- Easy to overload one spot; I had to lift excess off with my finger
- Hair grabs the brush, so the second brow is trickier than the first
- Smudge-resistant but not waterproof
Frequently Asked Questions
How do I get it off at the end of the day?
A regular cleanser or makeup remover handles it, since it isn’t waterproof. That’s the trade-off: easier removal at night, but don’t count on it through a swim or a sweaty walk.
Can I layer it over a brow pencil?
Yes, and that’s a sensible combination if you have a sparse patch. Draw the shape first, let it set, then brush the mousse through lightly to fluff and hold. Go light, or you’ll be lifting product off with your finger like I did.
Which shade should I pick if I’m grey or going grey?
Go a shade or two darker than your hair, not matched to it. I use dark brown because my brows are naturally darker than my hair, and that’s what keeps it looking like my face rather than a stripe. Blonde and soft brown are the gentlest options if you’re unsure.
Learn more
Maybelline Superfluff Brow Mousse
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If your brows have thinned and you want them to look like your brows again, not drawn on, not laminated, this is the one I’d hand you at the drugstore shelf. Worth seeing today’s price and shade availability if that sounds like your situation.
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